About Me

Precision in every word,
purpose in every message
I'm Craig T. Greenlee -- a journalist turned copywriter who helps wellness brands connect with the 50+ audience through copy that feels genuine, grounded and human.
Before copywriting, I spent years as a journalist and author -- writing about resilience, healing and the power of personal stories. That experience taught me how to craft messages that move people.
Today, I bring that same emotional depth to wellness brands serving older adults -- because this audience doesn't want hype. They want hope. Clarity. And a voice they can trust. I write content that speaks to their lived experience -- so your message actually lands.
What I bring to the table:
- A journalist's eye for detail
- A storyteller's heart.
- A copywriter's focus on results.
If you're ready to speak directly to the people who need your offer most, let's create something that truly connects. Let's talk.